The main workout gets the most attention. Programming directors obsess over intervals, rep schemes, and energy system sequencing. Coaches rehearse cues. Operators track class ratings and completion rates.
The warmup? Usually whatever the coach feels like doing that morning.
That’s a problem - and it’s more expensive than most operators realize.
The Warmup Is Not Optional Setup
Members make a judgment call in the first few minutes of every class. Is the coach prepared? Is this class worth their time? Will they come back?
The warmup is when that call gets made.
A generic warmup - 20 jumping jacks, a couple arm circles, maybe a lap of the floor - sends a message before the real work starts: this coach isn’t thinking. The rest of the class might be excellent, but the damage is already done for anyone who walked in new.
First impressions form fast. They stick.
What Most Warmups Actually Do (and Don’t Do)
The standard gym warmup has two jobs: raise body temperature and reduce injury risk. Both are worth doing. Neither is enough.
A warmup that only checks those boxes is a missed opportunity. When the warmup is disconnected from the rest of the session - random movements, no logical sequence, no coaching - members arrive at the main work cold in the ways that matter most. Cognitively. Neurologically. Emotionally.
A well-designed warmup does three things the main block can’t recover if they’re skipped:
- It previews the patterns in the main session so members know what’s coming
- It signals the coach’s level of preparation and attention to detail
- It creates the mental state members need to work well
Skip it, and you’re asking members to go from the locker room to submaximal effort in fifteen minutes with no runway.
Movement-Specific Prep Over Generic “Getting Warm”
The most useful warmup principle is also the simplest: the warmup should look like a lower-stakes version of what’s coming next.
If the main set is a lower-body strength block, the warmup shouldn’t be upper body. If you’re programming hip hinges, the warmup should include hip hinge patterns - goblet squats, good mornings, light RDLs. If the session involves rotational power, the warmup should prime rotation.
This isn’t complicated. It just requires the coach to think about it in advance.
What that produces: members arrive at the first main-set exercise already familiar with the movement pattern. The first rep doesn’t have to be both a warmup and a working set. Technique is better. Load capacity is higher. Injury risk drops.
From the member’s perspective, the class feels intentional. Connected. Designed by someone who thought it through.
Coaching the Warmup
This is where things break down even when the exercise selection is right.
A lot of coaches treat the warmup as transition time. Members are still arriving, music gets turned up, the coach is sorting equipment or chatting at the desk. The warmup just… starts. Movements get announced but not explained. Reps get counted but not coached.
Members who’ve been coming for six months know what a goblet squat is. New members don’t. They’ll do something roughly goblet-squat-shaped and hope no one notices.
The warmup is the best place to use demo reps. Movements are lighter, the pace is slower, and members aren’t under enough load to be distracted. This is when they can watch, process, and replicate what you show them.
Build this into your warmup standard: every movement gets one demo rep with two cues. Not fifteen cues. Two. Show the pattern, name the focus, let them move.
That’s it. But it changes the class.
The New Member Window
Members who complete a structured first experience stay at dramatically higher rates. The warmup is a piece of that.
For a new member in their first class, everything is unfamiliar - the room, the equipment, the coach’s voice, the format. They need anchors. They need signals that they’re in the right place and that someone is paying attention.
A coach who walks through the warmup with clear demos and brief orientation cues (“this is the same format every time - warmup, main set, finisher”) is giving the new member a roadmap. A coach who says “alright everyone, grab a mat” and starts counting is leaving that member to figure it out on their own.
Both are technically coaching the warmup. Only one is doing anything useful.
What a Good Warmup Structure Looks Like
There’s no single right framework, but this works across most group formats:
1. General movement (2-3 minutes) Get the cardiovascular system moving. Something that applies to most body parts - bike, row, or ski erg at low effort, or a light movement circuit. Purpose: raise body temperature, get members oriented and breathing.
2. Pattern-specific prep (3-4 minutes) Preview the movement patterns from the main block at light load or bodyweight. This is where the coaching happens. Demo each movement once. Give two cues. Move to the next.
3. Activation and priming (1-2 minutes) Target the muscles or joints that will be under most demand. Banded hip circles before a squat session. Thoracic rotation before a pressing block. Scapular loading before pull-dominant work. One to two targeted movements is enough.
Total: 6-9 minutes. That’s the window most group fitness classes have before the main set, and a well-designed warmup fits comfortably inside it.
How to Standardize Across Your Coaches
If your programming is centralized, the warmup should be too. Coaches shouldn’t be improvising it session by session. Write it into the program the same way you write in the main set.
When you review a coach’s class - live or on video - include the warmup in the review. Ask: was it connected to the main session? Were movements demoed? Were cues used? Did new members have what they needed?
For coaches still running generic warmups, the conversation isn’t “your warmup is bad.” It’s: “what does a new member need to know in the first five minutes to succeed in the next 50, and does your warmup give them that?”
That reframe tends to stick.
The Class Doesn’t Start When the Music Kicks Up
The class starts when members walk in the door. The coach has about five minutes to set the tone for everything that follows.
A warmup that’s designed, coached, and consistent tells members - new and returning - that whoever is leading this class has thought about them. That’s not a small thing. It’s the foundation of everything that happens next.
Related reading: The Workout Isn’t the Product. The Instruction Is. | The Hidden Cost of Verbal-Only Instruction | How to Evaluate Your Coaches | Stop Skipping the On-Ramp | How to Diagnose a Dying Class